Kiss® Condoms tasked us with creating an awareness campaign on safe sex through Gengetone artists in Kenya.
We explored the dynamic blend of social media content creation, influencer marketing, and audio-visual production that brought the campaign to life.
Client
DKT International
Date
October, 2021
In steering the "Jipin Na Kiss®" campaign towards success, our team seamlessly blended creativity and purpose through a comprehensive suite of services. From the dynamic creation of engaging social media content to strategic influencer marketing leveraging Gengetone artists, every element was meticulously designed to resonate with the audience. The production of an infectious "Kiss Anthem" and compelling music video further amplified the campaign's impact, solidifying our commitment to crafting narratives that not only captivate but inspire action in the realm of safe sex awareness.
• The birth of the "Kiss Anthem," and the creation of a vibrant community through the #JipinNaKiss challenge
• Jipin music video achieved a 10.7% click-through rate, signaling relevance to the target audience.
• +100% watch time contributed to high rankings on YT & Google, with engaged viewers.
• Video resonated with 18-24-year-olds (48.1%) and 25-34-year-olds (40.7%), reaching both target audiences.
• 109,069 views, 547,551 impressions in 13 days on a new YouTube channel.
• Successful launch of the "Kiss Anthem" on a channel that gained 0-2.47k subscribers
• Created product-themed music and video.
• Introduced #JipinNaKiss challenge, driving high impressions on 8th Dec.
• Media tours across different media houses.
• Successful engagement and positive response from the target audience.
• Established a thriving YouTube channel and subscriber base.
• Hashtag #JipinNaKiss gained significant traction.
